WHAT IS DIGITAL SIGNAGE?
ACT-POS believes that in order to have a complete solution that offers increased revenue, today's business owner needs to understand that we are no longer living in a static world. Everything changes day by day and sometimes - minute by minute.
With a Multitude of Endless Possiblilities for Digital Signage - you can Market to your current and prospective Customer in ways that were not possible just a few years ago.
Video Walls, Video display Panel, Menu Board, Interactive Touch
Constantly Changing - Constantly Engaging - Constantly Communicating
What are some common components to most digital signage projects?
A typical signage project includes:
Screen – LCD is most common, plasma is good for high quality video with fast moving action.
Player device – Often a small form factor PC or appliance that runs content and displays to the screen.
Mounting Bracket– Most often includes wall, pole, ceiling, or movable cart.
Management Software– To manage media, playlists, schedules and manage each screen/player.
Networking - Standard IP networking is most common, and management over the internet, cellular or even Satellite is available.
The Content – Perhaps the most important element! A strategic messaging campaign with media such as video, flash, HTML, Jpeg/Gif graphics, live TV, RSS and more are common.
Technology that moves you forward...
Digital Signage is everywhere in today's techno-centric world: universities, casinos, banks, hotels, hospitals, doctors offices, conference rooms, grocery stores, fitness centers, public venues, retail and transportation locations
There are many products involved in providing total digital signage solutions
- Displays (LCDs, Plasmas, touch integrated, Overlays, thin client displays, etc.)
- Mounts (ceiling and wall)
- Cables (CAT5 VGA data transmitters, RS-232 extender, KVM switches, line splitters, broadcasters)
- Media players and small form factor PC's
- Web hosted software, content management software, content design, scheduling and device management.
Digital Signage has multiple functions:
- Information (flight information in airports or corporate offices to communicate to their employees)
- Advertising (lift in Sales to include in-store promotions)
- Advertising by Third Parties (restaurant-based digital signage networks that sell advertising to local merchants/service providers and national advertisers
- Enhanced Consumer Experience (digital signage in waiting areas and medical content/information in doctor’s offices to reduce perceived wait-time)
- Impact Customer Behavior (post office digital signage that directs patrons waiting in line to their automated machines and grocers digital signage designed to provide customers recipe information and different areas of the store, increasing the time spent on the store premises (dwell time)
- Brand Enhancement (department stores where the digital signage in video form is used as a part of store décor to build a story around a brand)
DIGITAL SIGNAGE gives you the ability to craft a marketing solution based on 'NOW' not yesterday. Contact us directly to see what we can offer and how Digital Signage may work for you.
Digital signage. No other medium makes it possible to deliver compelling content at the right location at the right time for maximum impact. It works whether the goal is to:
• Increase sales and profits.
• Encourage certain behavior.
• Satisfy customers or employees.
• Improve business processes.
• Or all of the above.
It’s why retailers, airports, hotels, universities, and others have embraced digital signage—and it’s why you should too.
WATCH A QUICK VIDEO FROM SONY TO SEE MORE!
